Lenovo Data Center

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By offering scalable solutions, the Lenovo Data Center Group caters to companies of any size. Servers, cloud storage, and analytics set businesses big and small up for success. But, they needed help finding success themselves.

With an extensive library of white papers, case studies, and how-to guides, Lenovo was struggling to create a consistent and cohesive experience that made their content easy to read and easy to digest. Without that ability, it was difficult for prospects to understand the full set of products offered, and how they were relevant.

After consulting with Lenovo’s Subject Matter Experts and evaluating the information architecture, I created a robust design system for the Data Center that organically incorporates all of their content in a graceful and digestible way. After it was complete, I partnered with the development team to QA the design and share all documentation with Lenovo to ensure they were set up for long-term success when using the newly revamped system.

The results were so successful, Lenovo is currently working to incorporate it throughout the rest of their web properties.

Responsibilities

UX and Design

Client

Lenovo

Lenovo Data Center Landing Page

Discovery

It was important to position Lenovo as a thought leader in the space. While creating a homepage that was a hub to drive users deeper into their offerings. Then building a consistent page structure for product offerings and surfacing relevant information.

The Before

Pages were very copy heavy and didn't have a consistent tone. Product pages were not laid out in a similar format and it was hard to understand Lenovo's full product offerings from the homepage.

Before Design

Key User Groups

After speaking with the sales team, subject matter experts and reviewing site analytics. These were the key audiences that were targeted in the redesign. Taking into account their wants, needs and what influences their final purchase.

Commercial Audiences

Competitive Research

Looking at other big players in the space was important. It helped to explain the need for better product imagery and a consistent brand voice.

Competitive Research

Wireframes

After taking into account the initial research. I created detailed wireframes that helped shape the page structure and inform the beginnings of the design system.

Page Wireframes

Flexible Design System

Starting at the atomic level, I considered how each individual element would blend together. This helped me create components that would form consistent page templates to ensure the entire site felt cohesive and worked together to tell the same visual story.

Typography

With typography, the most important factor was designing a scale that was flexible enough for punchy headlines, but that could also accommodate long product descriptions. Built to also account for localization into Lenovo’s many global markets, the typography is versatile enough to fit any language.

Typographic Scale

Buttons

Flexibility was key with the button designs. I developed a purposeful mix of buttons to be used for large calls-to-action and also a set of icons that provided users subtle way-finding elements that allow them to organically discover content throughout the site, like articles, videos, resources, and 3D product renders.

Button Types

Colors

Taking Lenovo’s existing brand colors into account, I expanded upon their palette. I used an accessible and familiar set of colors that could be translated across touchpoints and used for background elements, textures, and accent colors.

Brand Color Swatches

Responsive Component Library

To set Lenovo up for long-term success, I created a robust component library that is flexible enough to handle all of Lenovo’s existing content while also giving them room for growth as the business evolves.

Design System Components

Solutions Template Design

The template design was versatile enough to work across all of the 14 of solutions pages on Lenovo’s existing site. Made to accommodate simple pages, but also built to add branded textures, product carousels, and case study videos within the CMS, the pages are consistent but adaptable to the specific content on the page. This approach gives the pages visual consistency, but also showcases the differences between each product so the user can discover which is best for their business.

Artificial Intelligence
Small Business Solutions

Mobile Experience

The entire design system is seamless across all devices, affording the user the opportunity to explore Lenovo’s full product offering, no matter where or how they are viewing the content.

Mobile Experience

The entire design system is seamless across all devices, affording the user the opportunity to explore Lenovo’s full product offering, no matter where or how they are viewing the content.

Design System Components