HoloLens

HoloLens is the first, fully self-contained, holographic computer. Using sensors to scan an environment, it accurately perceives the physical items in a space while accounting for the general topography. Using gestures and voice commands, HoloLens enables the user to interact, collaborate and visualize their work in a new way, transforming their world into a mixed reality. I redesigned the HoloLens website for an upcoming release. In addition to page design, I art-directed videos, streamlined site-wide UX, and A/B-tested strategic design changes. The upgraded site led to an increase in device purchases, while the creative content shaped HoloLens’ digital brand.